Best early Black Friday tech deals 2021

This year, Black Friday arrives on 26 November – but deals have already begun. In the UK, Black Friday offers are starting to trickle in, while in the US major retailers have already revealed Black Friday pricing and are promising prices won’t got any lower on the day. 

If you’re looking for the very best deals on the very best products this Black Friday (and then Cyber Monday), you’re in the right place. We are bringing you the very best Black Friday tech deals in the UK, as well as tips on how to bag them before they sell out.

We’re covering deals across laptops, PCs, TVs, Fitbit, gaming consoles, smart home, and everything else in between. This article is being regularly updated to bring you the very best deals, so keep it bookmarked.

We’re focusing on UK deals here, but for smart home and entertainment deals in the US, visit Tech Hive, and for PC, laptop and component deals visit PC World.

Quick links:

Find even more in our Black Friday hub, or continue reading for a list of all of the UK and US sales on now and our pick of the top 20 deals on the web. If you want to stay ahead of the curve, check out our article What to Expect this Black Friday: Our biggest predictions for 2021.

Early Black Friday 2021 sales on now

Here’s a list of the UK and US tech retailers that have Black Friday sales, with links to their relevant Black Friday pages.

US retailers

  • Best Buy Black Friday deals now live and prices won’t go lower – look for “Black Friday Price Guarantee” sticker on items
  • HP“Holiday Kickoff Sale” with up to $200 off laptops + free shipping
  • Macy’s – Black Friday deals now live – $150 off Ninja food blender
  • Samsung USEarly Black Friday Samsung deals now live –  $250 of Galaxy Z Fold 3 + Free Galaxy Buds 2, $100 off Galaxy Z Flip 3 + Free Galaxy Buds 2, $50 off Galaxy Watch 4, Free Galaxy Buds 2 with refurbished Galaxy phones ($550 off)
  • Target – “Holiday Best” Black Friday sale now live – Target will adjust prices for any purchases made between 10 October and 24 December if the price goes down any time on or before 24 December
  • WalmartBlack Friday “Deals for Days” eventEarly deals revealed full sales begin 10 November
  • QVC$15 off first order with code HOLIDAY

UK retailers

Black Friday sales we’re expecting soon

  • Adobe – Had 20% off Creative Cloud All Apps plan last year
  • Apple – Offered £120 vouchers with select purchases until 30 November
  • Argos – Black Friday deals last year included TVs, phones, tablets, vacuum cleaners, audio, smart home and more.
  • BT – Offered 3 months of broadband free last year
  • Currys PC World -TV deals, gaming, smart home, white goods, and more. We’ll separately be covering the best Currys Black Friday deals here
  • Green Man Gaming – Offered up to 82% off PC game downloads last Black Friday
  • John Lewis – Had deals across home, fashion, electricals and gifts.
  • Sky – 50% off Sky TV packages, 50% off 30GB phone plans, 30% off Superfast Broadband and more.
  • Smarty – Just £15 per month for unlimited data SIM.
  • Smyths – Black Friday sale with discounts on gaming and toys
  • Theragun – Sign up for Black Friday notifications – Had up to £149 off this popular muscle massage range
  • Three – Sign up for Black Friday notifcations 
  • Turboant – Had up to £192 (US$250) off X7 Pro Electric Scooter last Black Friday
  • Very – For deals across tech and lifestyles head on over to Very. It’s prices aren’t always the most competitive so we’d thoroughly recommend comparing its discounts against the top dogs Amazon and Currys before heading to check out.
  • ZyroOffered up to 85% off website builder last Black Friday with free domain for a year, unlimited bandwidth and storage available

Best early Black Friday deals 2021 UK

We’re working tirelessly to find you the best deals – here’s how. Below are some of the very best offers available right now in the UK.

1. Microsoft Surface Pro 7 (i5, 8GB RAM, 256GB SSD)

From: Amazon

Was: £1,169

Now: £889.99  (£279.01 off)

The Surface Pro 7 might have launched in 2019, but it remains an excellent 2-in-1 PC. That’s especially true in this deal, which drops the i5 model with 8GB RAM and a 256GB SSD to £889, thanks to the launch of the new Surface Pro 8.

2. O2 100GB SIM

From: Fonehouse

Was: £15 per month

Now: £6 per month  (£108 off with cashback)

Fonehouse’s offer on this 100GB SIM from Three drops the price to just £6 per month when you claim cashback. See our full guide to cashback deals.

3. Samsung Galaxy S21+ (128GB)

From: Samsung

Was: £949

Now: £849  (£100 off + free Smart Tag)

Save a bundle on this Samsung bundle! You can also get £297 off the Galaxy Watch 4 (4G, 40mm) with this purchase. 

4. Apple iPad Pro (M1, 2021, 2TB) – Cellular

From: Amazon

Was: £1899

Now: £1,484.63  (£414.37 off)

This massive discount on the 11in M1 iPad Pro was previously as high as £639! It’s changing fast, so be quick if you want to make the most of the offer!

5. Oppo A54 5G with free Nintendo Switch OLED Model

From: Virgin Media

Now: From £21 per month

This excellent offer from Virgin includes a free Nintendo Switch OLED Model at rates as low as £21 per month (2GB data, 36 months). See our full article on how to get a Switch/OLED Model with a new phone contract.

6. Apple Watch SE (GPS, 40mm) with Nike Sports Band

From: Currys

Was: £269

Now: £249  (£20 off with free Apple Music, Arcade & News+)

Currys is matching Apple’s new reduced price of £249 for this variant of the Watch SE 40mm, but you also get up to 5 months of Apple Music, Arcade and News+ bundled in for free.

7. Oppo Find X3 Pro (12GB RAM, 256GB)

From: Amazon

Was: £1,099

Now: £765  (£334 off)

Oppo‘s intriguing 2021 flagship – the Find X3 Pro – benefits from on of its biggest Amazon discounts yet, in this latest deal, which sees over £300 knocked off the original RRP.

8. Apple TV+ (3 months) with Currys Perks

From: Currys

Was: £4.99 per month

Now: Free with membership  (Free to sign up to Perks)

Currys’ new membership loyalty program, Currys Perks, includes three months of Apple TV+ for free. Sign up to Perks for free.

9. Dell XPS 13 7390 (2019)

From: Dell

Was: £1644

Now: £1499  (£145 off)

This may be an older model from 2019, but this Dell XPS 13 still packs a Core i7 processor, 15GB RAM, and 512GB storage with £145 off. See our hands-on review.

10. Microsoft Surface Go 3

From: Microsoft

Now: £369

The Surface Go 3 ultra-portable affordable 2-in-1 is now on sale in the UK and US. You can buy it directly from Microsoft or these retailers.

11. OnePlus Nord (12GB RAM, 256GB)

From: Amazon

Was: £469

Now: £399  (£70 off)

OnePlus’ superb re-entry into the mid-range market in 2020 – the OnePlus Nord – is already a great example of value-for-money, but this discount on the higher RAM/storage SKU found on Amazon makes a good deal even better. (There’s also currently a discount on the 8GB RAM model and other colourways too.) See our full coverage.

12. Microsoft Surface Pro 8

From: Tech Advisor

Now: Where to buy in the UK & US

Microsoft’s latest premium 2-in-1, the Surface Pro 8, is now available to buy in the UK and US – here’s where to get the best price.

13. Samsung Galaxy Z Flip 3 with 12GB data

From: Tesco Mobile

Now: £37.50 per month, £37.50 upfront  (with free Galaxy Watch 4)

Get the Flip 3 on Tesco Mobile with 12GB data for £37.50 per month, and claim a free Galaxy Watch 4 while you’re at it!

14. Samsung Galaxy Watch 3 (41mm, LTE)

From: Amazon

Was: £439

Now: £249  (£190 off)

The 41mm casing size of LTE/Wi-Fi build of the Galaxy Watch 3 enjoys a rather significant price cut in this latest Amazon deal.

15. Smarty 100GB (SIM Only)

From: Smarty

Now: £15 per month  (100GB for price of 50GB)

Smarty has slashed its rate on the 100GB data SIM to £15 per month. Contracts last 1 month at a time, and you can cancel at any time. 4G only.

16. Xiaomi Poco X3 Pro (6GB/128GB)

From: Xiaomi

Was: £229

Now: £169  (£60 off)

Our favourite budget phone of the moment, Xiaomi’s Poco X3 Pro already represents phenomenal value and enjoys an extra discount direct from Xiaomi.

17. Apple iPhone 13 with free AirPods

From: Virgin

Now: From £34 per month

Grab the brand new iPhone 13 and bag a free pair of Apple AirPods while you’re at it! We’re separately looking at where to buy the iPhone 13 and the best offers on contract and SIM-free.

18. Apple 10.2in iPad (9th gen, 2021) – 64GB

From: KRCS

Was: £319

Now: £312.62  (£6.38 off)

It’s not a big discount, but considering the 9th gen iPad only released this month, it’s a welcome discount from KRCS.

19. Fitbit Sense

From: Amazon

Was: £299.99

Now: £249.99  (£50 off)

Save £50 on the top-end Sense from Amazon. 

20. Apple iPad Air (64GB, 4th Gen, Wi-Fi + Cellular)

From: Amazon

Was: £709

Now: £669  (£40 off)

Amazon has the cellular iPad Air with £40 off the £709 RRP. A decent saving that applies to all but the Blue finish.

Best early Black Friday deals 2021 US

Check out the best Black Friday deals we can see right now in the US. We’re constantly updating this list so stay tuned!

1. Samsung US Certified Renewed Store

From: Samsung

Now: Up to $550 off  (With free Galaxy Buds 2)

Until 31 December, you can get a free pair of the new Galaxy Buds 2 wireless buds when you buy the Galaxy S20, S20+, S20 Ultra, S10, S10+, Note10, or Note10+ from the Samsung’s refurbished store. As Certified Renewed, the handsets will be indistinguishable from new. It also comes with a one-year warranty.

2. OnePlus 9 (8GB RAM, 128GB storage)

From: Amazon

Was: $729.99

Now: $599  ($130.99 off)

Amazon and Best Buy both have competitive prices on OnePlus phones right now ahead of Black Friday.

OnePlus has started it Black Friday sale too, where it’s releasing new offers every week until 30 November, along with draws and raffles, but its prices aren’t as competitive as Amazon or Best Buy.

3. Google Nest Doorbell

From: Best Buy

Was: $179.99

Now: $129.99  ($50 off)

4. Apple iPhone 13 range

From: Target

Now: Up to $159 off  with 10% Military Discount (sitewide)

Sign up to Target Circle (it’s free) and get a 10% discount on two items sitewide on Target if you or your family is a military veteran or personnel. Ends 13 November.

5. Microsoft Surface Pro 7 (4GB RAM/128GB storage) + Type Cover

From: Best Buy

Was: $959

Now: $599  ($360 off)

6. Google Nest Hub (2nd gen)

From: Best Buy

Was: $99

Now: $49.99  ($50 off)

7. Apple iPad Pro 11in (M1, 128GB, Wi-Fi only)

From: Best Buy

Was: $799.99

Now: $699.99  ($100 off)

8. Google Nest Mini (2nd generation)

From: Walmart

Was: $49

Now: $24.98  ($24 off off)

Walmart is matching Google’s price on the Nest Mini, which is now under $25.

9. Apple iPhone 11 (64GB, Pre-Paid)

From: Walmart

Was: $599

Now: $399  ($200 off)

10. Samsung 11.6in Chromebook (4GB RAM/32GB storage)

From: Walmart

Was: $299

Now: $199  ($100 off)

Pick up this Samsung Chromebook for under $200 from Walmart with free 2-day delivery.

11. Asus Vivobook 15

From: Staples

Was: $449.99

Now: $389.99  ($60 off)

This entry-level laptop from Asus gets an $60 discount from Staples. It’s also eligible for free next day delivery.

12. Samsung Galaxy Book Flex 2 (Core i5, 8GB RAM, 256GB SSD)

From: Best Buy

Was: $849.99

Now: $699.99  ($150 off)

The fabulous Galaxy Book Flex 2 received 4/5 stars in our review and a Recommended Badge. Our only grip was the price, but now with $150 off, it’s an offer worth taking seriously.

13. Rosetta Stone: Lifetime Access to unlimited language

From: Rosetta Stone US

Was: $299

Now: $179  ($120 off)

Rosetta Stone’s Back to School offer slashes $120 off the lifetime package for your choice of language.

14. Apple MacBook Air (2020, 512GB, M1)

From: Amazon US

Was: $1249

Now: $1149  ($100 off)

Save $100 on the MacBook Air with the M1 chip from Amazon.

15. Insignia 32in HD Smart Fire TV

From: Best Buy

Was: $199.99

Now: $149.99  ($50 off)

If you want a compact smart TV, check out this offer from Best Buy on the 32in Insignia Fire TV with $50 off.  

16. Apple iPhone 11 (64GB, refurbished)

From: Decluttr

Was: $499

Now: $479  ($80 off)

Pick up a refurbished iPhone 11 in “Pristine condition” for just $479.99 – that’s $20 less than buying new. Decluttr also offers a 12-month warranty if you’re not happy. 

17. Apple iPad Pro 11in (Early 2020, 256GB)

From: Amazon

Was: $1099

Now: $949  ($150 off)

There’s $150 off the 2020 iPad Pro right now from BH Photo Video with 256GB. It’s the best price across all US retailers right now.

Best Tech Deals – Sorted by Category

To find the best Black Friday deals and discounts by device category see our round-ups below: 

Black Friday laptop/PC deals

Best Apple deals

Our colleagues at Macworld UK are rounding up the very best Apple deals in this article

Black Friday phone deals

Black Friday gaming deals

Black Friday tablets, iPads & Smartwatch deals

Black Friday Software & Security deals 

Black Friday deals on everyday tech

When is Cyber Monday 2021?

Every year Black Friday falls the day after Thanksgiving, which we appreciate means little here in the UK. This year, Black Friday is on 26 November 2021 which means Cyber Monday is on 29 November 2021. Expect huge discounts all weekend in between, and most likely in the weeks either side.

What is Black Friday?

After a holiday of giving thanks for family, friends, and settled life, American retailers opted to juxtapose Thanksgiving with a huge day of commercial spending. Who were we Brits to resist the allure of heavily discounted items, too?

It is debated whether or not Black Friday refers to a day retailers finally went ‘into the black’, meaning they finally made profit for the year thanks to heightened sales, or whether it actually has morphed from a description of horrible traffic in Philadelphia on the Friday after Thanksgiving.

When Black Friday first gained huge popularity about 10 years ago, it was usual to see newsreel of people physically fighting over big TVs in the middle of Walmart (or Asda in the UK, who has now opted to not take part because of the mayhem).

You can’t blame them really, as scenes often got out of hand at shops. But Black Friday has passed beyond trivial now as it has moved online, and it is serious business for retailers.

Black Friday tips

The most important thing to do when considering whether something is a good deal is to ask yourself: “Would I still want and buy this if it was full price?” Often the answer may be no, which means you need to think whether you’re saving money with a discount, or wasting it caught up in the excitement of a sale.

A deal for one person won’t be a deal for someone else, no matter how many times Amazon, Argos or John Lewis might tell you otherwise.

It isn’t unusual (or difficult, or illegal) for some retailers to put prices up on Black Friday. Yes, that’s right – sometimes discount prices are higher on Black Friday compared to the rest of the year because dishonest retailers know they will get more page views from people ready to click buy. Use resources like CamelCamelCamle or PriceSpy to compare prices in the past few months.

We’re offering more indepth Black Friday preparation tip in this dedicated article. Also see our biggest predictions for Black Friday 2021.

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